Our People

Prudell Ltd was founded in 1987 to provide mortgage and protection advice to both existing and new clients in London and throughout the UK.

More than 35 years later we continue to maintain our core values of ensuring clients receive honest, impartial and relevant advice every time. 

We can help you whatever stage of life you are at. Our advisers are adept at providing an exceptional service to First Time Buyers, Home Movers, Buy to Let landlords and those who are looking to release equity later in life. We will provide a holistic and personalised service centred around your needs and goals.

Why Choose Us?

In addition to our approachability and friendliness our clients can expect uncomplicated, impartial advice from our team of professional advisers leading to a long term relationship with increasing sophistication as and when necessary.

Our People

Our people are very important to us, as is making certain we provide you with the best possible professional mortgage and protection advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.


Simon Redler
Simon Redler, Managing Director
Tel. 0207 328 3280
Email. simonprudell.co.uk
After leaving school and having no real idea what career path to follow Simon found himself drawn towards Financial Services.
He subsequently helped found Prudell Ltd in 1987 to provide professional mortgage and protection advice.
Under his guidance Prudell has grown into a thriving practice offering clients a comprehensive advice service and Prudell still advises many clients who he met in the early days. Simon has an absolute obsession with customer service, detail and process and has a passion for ensuring that advice is provided clearly and ethically to ensure that Prudell clients fully understand our recommendation and have confidence in their decisions.
Happily married for over 35 years with two grown up sons who share his love of skiing and rugby.
Neil Scott
Neil Scott, Director
Tel. 0207 328 3280
Email. neilprudell.co.uk
Neil started his career working for the Head Office of a large Life Assurance company. He held a number of roles with them, his last position running the Investment Accounts Department. He decided that his future did not lie as an Accountant and subsequently became a Financial Adviser for the same company. From there he became involved within the Estate Agency division of the company and it was here that he started to build his vast knowledge of the market.
He joined Simon at Prudell Ltd in 1996. Having considered various options, most on the back of the immortal line “it’s a fun industry, write your own pay cheque..." , he was determined to join a quality practice that offered the personal touch. He subsequently became a Partner and Director of the company in 2005. By giving good quality, easy to understand impartial advice he has built a loyal following of clients and loves nothing better than to receive new referrals from them.
Neil is happily married with two children, is a keen cyclist and very much enjoys his latest passion, youth football where he gets to chauffeur his son to random fields in the back of beyond in the pursuit of a good game of football!
Joe Lopez
Joe Lopez, Director
Tel. 0207 328 3280
Email. joeprudell.co.uk
Joe Joined the company in September 2013 and has since become a director of the company.
Joe has accumulated a wealth of experience and enjoys working as a Mortgage and Protection adviser. He takes great pride in sharing his knowledge and project managing his client’s property transactions through to completion.
Joe has been in the financial services industry for a number of years now and is fully qualified as an Independent Financial Adviser. His passion for property finance has led him to take the decision to concentrate and specialise his skills on mortgages and protection.
He takes great pride in supplying his clients with clear and concise financial information that is clearly understood and always client beneficial. Putting every part of his financial advice through the test, what would I do if I was in the client’s shoes.
Joe is happily married and has a young family. His family life takes up all his spare time, either through football, swimming, walking or other outdoor activities, and says he wouldn’t have it any other way.
David Keenan
David Keenan, Head of Operations & Compliance Officer
Tel. 0207 328 3280
Email. davidprudell.co.uk
David joined the company in August 2015 from John Charcol as Sales Manager. His strong development focus and knowledge of the mortgage industry have proved invaluable in shaping the new look mortgage adviser team.
David has a wealth of experience as a mortgage manager previously working for the Yorkshire Building Society and John Charcol. Prior to that David worked as a mortgage adviser for Nationwide and Halifax and mortgage broker for C&G specialist mortgages.
David is/was a keen sportsman, playing both Football and Rugby in his earlier years and continuing his football career into veteran status.
Tara Radia
Tara Radia, Accountant
Tel. 0207 328 3280
Email. taraprudell.co.uk
Tara joined the company in 2003. As our in house Accountant she is the backbone of the company providing us with a very safe pair of hands. In addition to this role she manages the day to day running of the firm keeping a close eye on our expenses and ensuring wages are always paid on time.
Christopher Crabtree
Christopher Crabtree, Senior Mortgage Adviser
Tel. 0207 328 3280
Email. chrisprudell.co.uk
Chris joined the Company in June 2015 and has previously benefitted from 5 years of experience in advising clients on their mortgage and protection needs through HSBC Bank. Now with access to whole of market mortgage solutions he has progressed rapidly in understanding and in building a good rapport with our valued clients. In particular he enjoys coming up with innovative ideas to aid clients with any borrowing restrictions or limitations they may have, enabling them to progress with their desired property plans in a cost effective manner.
Pastime hobbies include badminton and martial arts- he brings all of the wit and speed needed for these disciplines into the office. Next big vacation he would love to follow the Inca trail in South America.
Vaughan Bouzaid
Vaughan Bouzaid, Senior Mortgage Adviser
Tel. 0207 328 3280
Email. vaughanprudell.co.uk
Vaughan joined the company in January 2016. Before that he worked as Mortgage Adviser from 2007, starting with a Building Society then progressing to Whole of Market Broking in 2013. His passion is property and helping clients achieve their dream homes, from initial conversation to getting the keys and beyond.
His interest in property developed at a young age when helping his father refurbish an old house on the beach, and he purchase his first property in his early 20’s. On leaving school he qualified as an Electrical Engineer before deciding to make the transition into the mortgage industry, which felt like a natural move.
Originally from New Zealand he has been in London for thirteen years and now calls it home. A huge rugby fan and has been know to play in the International Tries for Pies 7s in the past.
Ben Redler
Ben Redler, Senior Mortgage Adviser
Tel. 0207 328 3280
Email. benprudell.co.uk
Ben Joined the company in July 2016 initially as a Paraplanner after completing his degree in Sports Injury and Rehabilitation at Worcester. He progressed quickly through a combination of enthusiasm and commitment obtaining his advising qualification in short time and becoming a Mortgage Adviser. Since becoming an adviser he has exceeded all expectations in terms of Knowledge acquisition and advising on all types and complexities of Mortgage scenario. Ben has taken on the additional duties of Managing the New Build/New Business team which has seen the team grow from strength to strength under his guidance. Due to his passion for the business and his obvious talent and ability Ben was invited to become a director of the company. He relishes balancing the new responsibility of taking an active role in the management and direction of the business with providing an exceptional service to his clients.
When he is not at his desk he enjoys getting out on the bike, watching Rugby and planning various DIY projects around the house.
Christopher Murray
Christopher Murray, Senior Mortgage Adviser
Tel. 0207 328 3280
Email. chris.mprudell.co.uk
Chris Joined the company in September 2019.He graduated from university after completing his international business degree. His goal of becoming involved in property and finance took him to his first employment within the Estate Agency sector. Whilst working as an Estate Agent Chris studied for his Mortgage qualification in the evenings. Chris succeeded in obtaining his Certificate in Mortgage Advice and has been practising as a Mortgage adviser for several years. Chris prides himself on providing an excellent service to his clients with all the rewards that brings. Outside of work Chris enjoys watching rugby and football and plays both sports socially. Chris's aspirations include holidays to South America and Egypt to visit family and explore the local cultures.
Chris has a young family and is kept busy supporting his wife and young son.
Alice Davis
Alice Davis, Senior Mortgage Adviser
Tel. 0207 328 3280
Email. aliceprudell.co.uk
Alice joined the company in July 2023 after being in the mortgage industry since 2016 where she began her career in retail banking. Since then she has moved into Whole of Market broking and has undertaken several advisory roles nationwide, including 2.5 years as a New Build specialist. Originally hailing from Yorkshire, Alice relocated to London in 2023 to progress her career with Prudell. Alice is most passionate about using her analytical skills to find mortgage deals for those with complicated circumstances, as well as providing outstanding customer service. Outside of work, you’ll find Alice listening to live music, painting, or jogging through the parks of East London.
Philip Roche
Philip Roche, Protection Team Leader/Senior Adviser
Tel. 0207 328 3280
Email. philipprudell.co.uk
Philip joined the company in June 2022. Having worked solely in the protection industry for over 30 years he has been fortunate to work in 3 different continents and has amassed a wealth of knowledge in the Individual and Business Protection markets. Philip has spent the last 10 years with SPF Private Clients (UK) as a Protection Consultant. He is passionate about ensuring every client is provided with the opportunity to discuss their protection needs and he can advise the best and most tax efficient approach to arranging cover. Philip always ensures his clients are adequately protected and provides his clients with intermittent reviews to ensure cover remains relevant to their needs and also remains competitively priced. Philip is married with a young daughter and he loves his sport both watching and playing. If he is not lining up on a Sunday for his football team, there is a good chance he is out doing some other sport with his wife and daughter
Audriana Simms
Audriana Simms, Protection Adviser
Tel. 0207 328 3280
Email. audrianaprudell.co.uk
Audriana joined the company in November 2021 after 4 year plus as a protection specialist with 2 other financial services companies. Her passion for helping her clients see the need and benefits of protecting themselves against life's uncertainties shines through. Prudell welcomes the opportunity to provide an even greater and more rounded level of service to its clients utilising Audriana's passion, knowledge and skills.
Kudzai Chavunduka
Kudzai Chavunduka , Protection Sales Support Administrator- Supporting Philip and Audriana
Tel. 0207 328 3280
Email. kudzaiprudell.co.uk
Kudzai joined the Company in March 2015. He has 9 years financial services experience and is valued by our advisors for his efficiency, determination and willingness to learn. Kudzai is passionate about travel and food.
Rashaun Brown-Greaves
Rashaun Brown-Greaves, Mortgage Sales Support Administrator-Supporting Neil, Chris Crabtree, Chris Murray and Alice
Tel. 0207 328 3280
Email. rashaunprudell.co.uk
Rashaun Joined the company in August 2023.
She was looking for a new challenge after having performed various roles for companies in different sectors. Rashaun has some previous Mortgage Administrator experience and is looking to build on that with Prudell. Her client focus dovetails with Prudell’s goals to provide our clients with a great experience and make her a good fit to support our Mortgage advisers and clients.
In her spare time Rashaun keeps busy with her commitments playing the Steel Drums for a local group and recently played at the Notting Hill Carnival.
Isabella Mann
Isabella Mann , Mortgage Sales Support Administrator,Supporting Joe Lopez, Ben Redler and Vaughan Bouzaid
Tel. 0207 328 3280
Email. Isabellaprudell.co.uk
Isabella joined the company in November 2023. Having successfully worked in customer services for two years following leaving full time education, her aim was to enter the financial services industry after studying in this field. Isabella's goal at Prudell is to expand her knowledge and experience of financial services whilst providing an outstanding level of customer service and support. As the youngest member of the team she brings a new dynamic to the office.

Main Office

Prudell Ltd
8 Canfield Place
London
NW6 3BT
Telephone. 0207 328 3280
Email. enquiriesprudell.co.uk