Prudell Ltd was founded in 1987 to provide mortgage and protection advice to both existing and new clients in London and throughout the UK.
More than 30 years later we continue to maintain our core values of ensuring clients receive honest, impartial and relevant advice every time.
We can help you whatever stage of life you are at. Our advisers are adept at providing an exceptional service to First Time Buyers, Home Movers, Buy to Let landlords and those who are looking to release equity later in life. We will provide a holistic and personalised service centred around your needs and goals.
Why Choose Us?
In addition to our approachability and friendliness our clients can expect uncomplicated, impartial advice from our team of professional advisers leading to a long term relationship with increasing sophistication as and when necessary.
Our people are very important to us, as is making certain we provide you with the best possible professional mortgage and protection advice. Below is a short biography for each of our colleagues together with their contact telephone number. For further contact details please see our "Contact Us" page.
He subsequently helped found Prudell Ltd in 1987 to provide professional mortgage and protection advice.
Under his guidance Prudell has grown into a thriving practice offering clients a comprehensive advice service and Prudell still advises many clients who he met in the early days. Simon has an absolute obsession with customer service, detail and process and has a passion for ensuring that advice is provided clearly and ethically to ensure that Prudell clients fully understand our recommendation and have confidence in their decisions.
Happily married for over 30 years with two grown up sons who share his love of skiing and rugby.
He joined Simon at Prudell Ltd in 1996. Having considered various options, most on the back of the immortal line “it’s a fun industry, write your own pay cheque..." , he was determined to join a quality practice that offered the personal touch. He subsequently became a Partner and Director of the company in 2005. By giving good quality, easy to understand impartial advice he has built a loyal following of clients and loves nothing better than to receive new referrals from them.
Neil is happily married with two children, is a keen cyclist and very much enjoys his latest passion, youth football where he gets to chauffeur his son to random fields in the back of beyond in the pursuit of a good game of football!
Joe has accumulated a wealth of experience and enjoys working as a Mortgage and Protection adviser. He takes great pride in sharing his knowledge and project managing his client’s property transactions through to completion.
Joe has been in the financial services industry for a number of years now and is fully qualified as an Independent Financial Adviser. His passion for property finance has led him to take the decision to concentrate and specialise his skills on mortgages and protection.
He takes great pride in supplying his clients with clear and concise financial information that is clearly understood and always client beneficial. Putting every part of his financial advice through the test, what would I do if I was in the client’s shoes.
Joe is happily married and has a young family. His family life takes up all his spare time, either through football, swimming, walking or other outdoor activities, and says he wouldn’t have it any other way.
David has a wealth of experience as a mortgage manager previously working for the Yorkshire Building Society and John Charcol. Prior to that David worked as a mortgage adviser for Nationwide and Halifax and mortgage broker for C&G specialist mortgages.
David is/was a keen sportsman, playing both Football and Rugby in his earlier years and continuing his football career into veteran status.
Pastime hobbies include badminton and martial arts- he brings all of the wit and speed needed for these disciplines into the office. Next big vacation he would love to follow the Inca trail in South America.
His interest in property developed at a young age when helping his father refurbish an old house on the beach, and he purchase his first property in his early 20’s. On leaving school he qualified as an Electrical Engineer before deciding to make the transition into the mortgage industry, which felt like a natural move.
Originally from New Zealand he has been in London for thirteen years and now calls it home. A huge rugby fan and has been know to play in the International Tries for Pies 7s in the past.
He then made what felt like the natural move into the mortgage industry, joining John Charcol as a Mortgage and Protection Consultant, where he built up a wealth of knowledge in all aspects of the market, over the next 3 years.
Tim takes great pride in the customer service that he offers and always aims to make the mortgage process as easy as possible for all of his clients, whether they are first time buyers just getting onto the property ladder or experienced landlords building their property portfolio.
Coming from Wales, Tim is a keen rugby fan and enjoys spending his spare time with friends and exploring what London has to offer.
Outside of work, Zeni is a car enthusiast and keen foodie, always on the lookout for new bars and restaurants to try out.
Languages- Zeni also speaks Albanian fluently.
On leaving school Alex served in the armed forces and followed on into the security industry, working as a Senior Contracts Manager for high end electrical retail clients. Through his time working in the military and security services Alex developed many core skills including hard work, integrity, professional standards and has a strong focus on attention to detail.
Alex completed his Adviser qualification whilst working for Prudell and is now looking forward to having a positive impact on people’s lives in guiding them through the process of securing a mortgage on a new or existing home.
She is a stickler for efficiency and has built a reputation for ensuring that clients are kept updated with the progress of whatever work is being undertaken for them at the time. Her departments' work ensures that our high level of customer service is maintained.
Being a working mum Cheleeze is always on the go and tells us that she wouldn't have it any other way!
8 Canfield Place